How have the Law responded to protecting consumers from rough up of the concept, Invitation To Treat?

May i know whether there are any prevention measures or maybe statutory act that will protect the consumers from the abuse of the concept, Invitation To Treat? It would be greatly appreciated. Thanks.
The Advertising Standards Authority regulates advertising and have regulatory force. In addition, there is statutory protection to be found within the Misrepresentation Act and the Trades Description Acts, among others.

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